Back by Popular Demand
Let’s Grow Your Tourism Business Together
Hi, I’m Beryl van Rhyn – founder of Blaze Innovate, Blaze Training & Design, and more recently, the proud owner of Reebok Rus Holiday Apartments in the heart of the beautiful Garden Route.
For years, I’ve been walking a journey with guesthouses, lodges, boutique hotels, and holiday apartments across South Africa – helping owners like you fine-tune their brand, build smarter marketing strategies, and grow sustainable, profitable tourism businesses.
Since 2006, I’ve had the privilege of assisting countless tourism businesses through my Advertising, Marketing and PR Agency, Blaze Innovate. I’ve facilitated workshops, helped launch brands, designed marketing plans, and mentored owners to help them fall in love with their businesses again – and more importantly – to see results.
But here’s the exciting part: I’ve taken my own advice. I’ve applied the very same principles I’ve taught others to build my own successful tourism venture – Reebok Rus. And I’m seeing the fruit of it every single day. I understand what keeps you up at night – empty rooms, high commissions, slow seasons, and the overwhelm of digital marketing.
In addition to tourism training, I’ve also launched Huis & Hartsgoed – a range of bespoke, heartfelt guest gifts designed especially for the hospitality industry. These small touches can turn an ordinary stay into an unforgettable memory – and help you build guest loyalty and 5-star reviews.
That’s why I’ve decided to bring my Tourism Marketing Packages & Training Workshops back – and I’d love to invite you to join me.
What We’ll Dive Into Together
These sessions are hands-on, practical, and filled with insights I’ve gained from real-world experience – including what’s worked (and what hasn’t) in my own tourism business.
Here’s what you can expect:
Learn how to increase your occupancy without sacrificing profitability. I’ll show you how to avoid becoming overly dependent on OTA’s (Online Travel Agents) and how to turn guests into repeat bookers.
Yes, AI is changing the game – but your guests still crave real connections. I’ll teach you how to stay human in an AI-driven world, and use the tools without losing your brand's soul.
We’ll unpack simple but powerful ways to drive traffic to your own website, capture more direct bookings, and boost your bottom line.
Not all marketing platforms are created equal. I’ll help you choose the best mix for your brand, budget, and bandwidth.
Are you charging the right rate? I’ll take you through cost-based pricing, how to structure your rack and net rates, and how to confidently answer “why are you more expensive?”
Bonus Topics I Often Cover
- Creating a brand story that connects and converts
- Building beautiful, functional websites that work for you
- What to do in your low seasons
- How to turn your location into a destination
- Using WhatsApp & email marketing to build guest loyalty
- Photography & design tips that elevate your offering
- Planning your social media with less stress
- Creating memorable guest experiences that lead to reviews & referrals
Ready to Take the Next Step?
Whether you're just starting out, or your guesthouse has been running for years – this workshop is for owners who want more:
More bookings. More control. More joy in the business you’ve built.
If you're interested in a private one-on-one session, a team workshop, or joining one of our upcoming group sessions – I'd love to chat. Let’s take your tourism brand to the next level, together.
Want to know more?
Pop me a WhatsApp message, or complete a quick questionnaire [insert link here] to help me understand your needs better.
If you complete the questionnaire (where I’ll ask about your current website, booking platforms, and the challenges you’re facing), you’ll also qualify for a FREE tourism marketing assessment – no strings attached.
I’ll send you the latest schedule, pricing options, and a little welcome gift – handpicked from our Huis & Hartsgoed range, designed especially for your guests and the tourism industry.
Warmest greetings,
Beryl Van Rhyn
Blaze Innovate | Reebok Rus | Your Tourism Business Ally
